When The City Bin Co. teamed up with the BakeFest crew to
collect the bins for a the popular charity fundraising event in the west of
Ireland they decided to do something different. They created a competition category
called ‘Bake it, don’t bin it! The task for the professional bakers was to bake
cakes using the companies’ bins and logo as inspiration. This was one of many
categories along with wedding cakes, novelty cakes, children’s cakes and many
other groups.
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The overall winning designer cake created by Julia Babikova. The piece is based on the 2007 movie Ratatouille. |
Julia
Babikova was crowned the overall winner of the Bake Fest with her designer cake
based on the 2007 movie Ratatouille. It was a Pixar Studios meets The City Bin
Co. moment. A double win for Russian baker Julia
who was the
overall winner of the Bakefest and the winner of ‘Bake it, don’t bin it!’ category.
Her piece which was inspired by the ratatouille cartoon character cooking
delicious food from ingredients found in The City Bin Co.’s food bin.
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Corinna McGarrigle's cake from ‘Lovin’ in the Oven' |
The icing on the cake for The City Bin Co. was that these
food architects were baking the company brand and it went viral on all the social
media channels with people tweeting and posting with beautiful images of cakes
and bins! One Tweet by Donal Leonard said of Corinna McGarrigle’s piece from ‘Lovin’
in the Oven’: “@citybin totally edible street scene WOW!! #Bakefest"